Online marketing is the term used to describe the activities, techniques and methods used in promoting goods and service via the Internet. This niche of marketing is increasingly becoming popular because of the increase in the number of online business establishments and the swelling of the volume of business transactions being done online.
Stripped of all the jargon and the exotic concepts, online marketing simply involves increasing the amount of online visitors a website receives. With the increase in visitors there is a greater chance of turning these visits into income. There is however, very stiff competition for online traffic and marketing efforts need to be sustained if one wants to keep growing.
Thus, online marketing is a full time preoccupation which may take one’s time away from the other aspects of business. Many online businesses decide to outsource their online marketing needs because of its demands. While outsourcing can be a viable option if you have enough capital for it, the costs involved can be prohibitive for those who are just starting out. Luckily, there are some marketing techniques we can do ourselves which involve little to no cost.
Choosing a domain name is important if you want to attract traffic. It should not only be related to the service or product one is offering and should also be something which is easy to remember.
Once you have your website up and running, the next step would be to register the URL of your website with search engines such as Google and directory sites such as Yahoo. Studies have shown that about eighty to ninety percent of traffic a website receives usually comes from search engines while then to fifteen percent come from directory sites. Submitting one’s website to Yahoo and Google is completely free of charge and very easy to do.
In order to further establish one’s presence on the Web, it is also important to pay attention to the content of one’s website. People who go on the Net have little patience for content which do not satisfy their need for the information they are looking for. Moreover, they read online content differently from the way we usually read printed media. Thus, content on a website must not only be informative but must also be short and to the point.
These are just some of the methods we can use to get started in marketing our businesses online and strengthening our website’s Internet presence.